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Research papers

New ways to explore consumer point-of-purchase dynamics

This paper describes recent attempts to use virtual reality components for improving the generation and presentation of experimentally varied tasks in discrete choice analyses. These tasks, particularly in consumer purchase situations, have...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Authors: Bernhard Treiber, Stephen P. Needel
September 1, 2000
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Citation

Treiber and Needel (2000a, September 01). New ways to explore consumer point-of-purchase dynamics. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/new-ways-to-explore-consumer-point-of-purchase-dynamics


Research papers

Can we predict fragrance preferences from consumers' choice of colour?

A relationship between colour preference and fragrance, should one exist, might enable inferences to be drawn from information concerning the former about which types of perfume a consumer might be expected to wish to buy. This paper seeks to...

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Authors: Vivien S. Wilton-Middlemass, David Rose
December 1, 1996
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Citation

Wilton-Middlemass and Rose (1996a, December 01). Can we predict fragrance preferences from consumers' choice of colour?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/can-we-predict-fragrance-preferences-from-consumers-choice-of-colour-


Research papers

Will the clients of different supermarkets of the retail chains be spilt into segments?

The retail trade in Finland is very much centralized; the four major chains dominate the market. Mass marketing by making use of mass media and mass bargains has been very powerful in the past few years. Segmentation of the consumers by shop chains...

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth
Author: Leila Lotti
June 4, 1986
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Citation

Lotti, L. (1986a, June 04). Will the clients of different supermarkets of the retail chains be spilt into segments?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/will-the-clients-of-different-supermarkets-of-the-retail-chains-be-spilt-into-segments-